Overwhelming Options in a Demanding World
While reading today's edition of EnterprisePM by The Enterprise Company , I came across an interesting article titled " The Consumer in the Age of Overwhelming Options. " The article explores several key ideas: 1. Abundance of options in our daily lives 2. The paradox of choice 3. Decision fatigue It made me reflect on how advancements in technology and marketing, rather than always benefiting consumers, might be pushing us toward a more negative state, one where too many choices exhaust rather than empower us. The Burden of Choice Think about your day: You go to work and make countless decisions, already exhausting your brain across an 8 hour shift. During a break at work, you open an app to order food and find numerous restaurants offering various cuisines, deals, and prices. You finish work and go to pick up groceries to find yourself in massive aisles containing a vast portfolio of the product you're looking for. You walk back home and turn...